Gift Planning

The Wisconsin Foundation and Alumni Association’s Gift Planning communications redesign started with an Ad Campaign.

ROLE

Lead Visual and UI Designer

TEAM

Collaborated with Senior Visual Designer, Digital Team, Marketing Team, Video Team, Alumni Relations and Engagement Teams, Leadership

LIVE SITE

uwalumni.com

DESIGN PROBLEM

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DESIGN SOLUTION

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PHOTO DIRECTION

We used donor portraits to highlight the donors as the heroes of the ad campaign. The photos capture the donors’ personalities, while the accompanying text shares their philanthropic stories. I opted for black-and-white photos to align with the UW brand’s red, white, and black color palette. The photos were taken from a low angle with medium contrast to add depth to the ads and present our donors in a flattering light, focusing on their expressions.

AD CAMPAIGN

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NEWSLETTERS

For the print pieces, I made the UW–Madison campus images as heroes of the covers. To keep a consistent look with the ad campaign, I blew out the skies to white and used all caps, italic, and red titles.

BROCHURE

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