Visual Designer
Welcome to Typefields: A portfolio of my visual design and UI/UX case studies. Each project balances aesthetics and functionality.
Case Studies
My design colleague and I created a UI system, modules, and page templates that served as the developers’ single source of truth.
Designed the UI/UX and branding for We Make Eyelet’s clothing website and product line using AI tools and UI systems to streamline and enhance the design process.
Led the rebranding of Grandparents University to establish brand consistency while allowing for creative interpretations of the event’s merchandise each year.
Developed a more efficient and consistent email correspondence process to support a digital-first approach. We streamlined email communications by developing a comprehensive system of UI elements, modules, and patterns.
Created a compelling ad campaign for legacy gifts to the University of Wisconsin Foundation by showcasing donors and their philanthropic stories. Extended this visual style to other marketing materials, ensuring a consistent look across all communications.