Case Studies
Welcome to my portfolio of case studies. Here, you will find a showcase of my commitment to balanced and impactful design, which enhances user experience and effectively communicates brand stories.
Redesign of Site with Diverse Offerings
ROLE
Lead Visual and UI Designer. Collaborated with Senior Designer, Digital Team, Marketing Team, and Program Directors.
IMPACT
Developed a consistent framework for the Wisconsin Alumni Association website to streamline processes while allowing customization. Established the brand direction for the site.
Redesign of Site with Diverse Offerings
ROLE
Creative Director, UI/UX Designer
IMPACT
Streamlined the design process and improved user experience for We Make Eyelet’s clothing website and product line through the integration of AI tools and UI systems.
Rebrand of Learning Event
ROLE
Lead Brand and Event Designer
IMPACT
Created a brand for Grandparents University that balanced the need for variety and uniformity and significantly streamlined processes.
Digital-First Initiative
ROLE
Lead Visual and UI Designer
IMPACT
Created email patterns to enhance digital communications while ensuring a consistent and professional appearance across all messages. The updated system saved designers, the digital team, and stakeholders time, leading to a more efficient email workflow.
Ad Campaign
ROLE
Photo Direction and Design Lead
IMPACT
Crafted an ad campaign featuring real donor stories, emphasizing the authentic connections and positive impact of donor contributions to UW–Madison.
