Case Studies

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01. WAA Site

Redesign of Site with Diverse Offerings

ROLE

Lead Visual and UI Designer. Collaborated with Senior Designer, Digital Team, Marketing Team, and Program Directors.

IMPACT

Developed a consistent framework for the Wisconsin Alumni Association website to streamline workload while allowing customization. Established the brand direction for the site.

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02. We Make Eyelet

Redesign of Site with Diverse Offerings

ROLE

Brand Creation, E-commerce Site

IMPACT

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03. Grandparents University

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ROLE

x

IMPACT

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04. Email Patterns

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ROLE

X

IMPACT

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05. Gift Planning

Ad Campaign

ROLE

Photo and Design Direction

IMPACT

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