Email Patterns

In collaboration with our digital and marketing teams, I created a system of email patterns to meet the varied email communications needs of the Wisconsin Foundation and Alumni Association (WFAA). WFAA communication needs include events, newsletters, solicitations, stewardship, and letters.

ROLE

Lead Visual and UI Designer

TEAM

Collaborated with the Digital Team, the Marketing Team, and Leadership

CLIENT

Employed at Wisconsin Foundation and Alumni Association

DESIGN PROBLEM

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DESIGN SOLUTION

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EMAIL MOCK-UPS

In addition to creating a consistent look for all WFAA communications, the XD file, with its system of modules, is an efficient tool for mocking up emails for program team review.

FULL XD CANVAS

In Adobe XD, I created UI elements, modules, and patterns for our designers to consistently represent the WFAA brand across all program areas of the organization. The Digital team used the XD file as a guide to set up modules in Marketing Cloud.

EVENT PATTERNS SIMPLE AND COMPLEX

The event modules can be combined to communicate a simple one-day or more complex multi-day event.

NEWSLETTER PATTERNS

As the organization transitions to digital-first communications, the newsletter format will join print publications to increase the frequency of communication with donors and alumni.