Case Studies
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01. WAA Site
Redesign of Site with Diverse Offerings
ROLE
Lead Visual and UI Designer. Collaborated with Senior Designer, Digital Team, Marketing Team, and Program Directors.
IMPACT
Developed a consistent framework for the Wisconsin Alumni Association website to streamline workload while allowing customization. Established the brand direction for the site.
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02. We Make Eyelet
Redesign of Site with Diverse Offerings
ROLE
Brand Creation, E-commerce Site
IMPACT
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03. Grandparents University
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ROLE
x
IMPACT
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04. Email Patterns
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ROLE
X
IMPACT
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05. Gift Planning
Ad Campaign
ROLE
Photo and Design Direction
IMPACT
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